Unyielding Spirit of Entrepreneurship

Unyielding Spirit of Entrepreneurship

January 06, 2017

Nobody tells Juana Becker, “No.”  Our founder and matriarch’s unrelenting drive and passion have made Boberck the brand it is today. Despite adversity and loss, Juana has always pushed on to continue searching the world to provide the most beautiful things she could find to those around her. This determination never to give up on her dream inspires us to do the same.

Juana is the tenth child in a family of fifteen. She was raised in the Chilean countryside, no stranger to hard work. Her father raised her no differently than her male siblings. This early equality taught Juana never to take no for an answer. She learned the value of business from her older siblings and exhibited an entrepreneurial spirit from a very early age. She was determined to build a business in a time when it was unfathomable for women to be in the workplace at all, let alone as leaders. Juana went on to marry Federico Borquez, a man with a similar passion for business. 

Together the two set out to achieve their goal of bringing the highest quality products to their hometown of Castro. From the finest fabric to the chicest shoes, Federico and Juana wouldn’t settle for anything less than the best, and they went to great lengths to find it.  And so Boberck was born.

The two cultivated their burgeoning brand and vision even beyond their original dreams. They expanded beyond their hometown on Chiloe Island, taking their products to the mainland where the brand grew like wildfire across the Chilean market. Just as Juana and Frederico were about to break ground on their new flagship store in Puerto Montt, tragedy struck. Federico, ­­Juana’s life partner and co-creator of the brand, was killed in a car accident.

Juana was heartbroken. But she knew that she must continue building Boberck. No longer was this only about her own ambition – she wanted to pay tribute to her late husband’s dreams. She was determined to overcome her adversity even against the counsel of her closest advisors, who suggested that she either sell the company or step down. No woman, they told her, could do this alone. 

Dismissing such advice, Juana merely turned these suggestions into fuel for her entrepreneurial fire. She rose to the challenge and continued to build her own empire, opening more stores across Chile.

Today, with the help of her children, Juana can ensure that her passion lives on in the company. Even in light of significant change and growth, Boberck remains true to its core value: parlaying challenge to realize a dream.



Leave a comment

Comments will be approved before showing up.


Also in Boberck Boards

Winter jackets for women, women’s winter jackets, winter fashion trends, how to buy a winter jacket, what makes a winter jacket warm, luxury jackets, luxury women’s fashion,
How to Find Women’s Winter Jackets that are Stylish and Warm

January 02, 2018

‘Tis the season for big bulky women’s jackets that no one actually wants to wear. The winter season is like a 4-month-long curse to the fashionable ladies out there. You’re either warm and toasty in a winter jacket that triples your size or you’re freezing in a chic and sleek style. Rarely will you find women’s winter jackets that are just as stylish as they are comfortable and warm. But we are here to change that! Here are some things to look for to ensure practical and chic winter jackets for women.

Read More

Women’s fashion trends, winter fashion trends, women’s footwear, footwear for women, luxury footwear, haute couture
The Top Trending Shoes for Women’s Winter Fashion Trends

December 26, 2017

If there’s one thing that’ll get you excited about the fast-approaching winter season, let it be all the women's footwear fashion trends that follow en suite. With the right footwear, you can walk all over those winter blues, and fashionably so. Here are some of the top trending shoe styles for women’s winter fashion trends.

Read More

Luxury gift guide, holiday gift guide, luxury leather jacket, what to buy for your girlfriend, expensive gift ideas,
A Last Minute Luxury Gift Guide for the Lovely Lady in your Life

December 13, 2017

Read More